Tend & Thread
Meet MaraI learned clothing care one small mistake at a time.
Mara Ellis · Writer and editor behind Tend & Thread
Hi, I’m Mara. For a long time, I treated clothing care as something I was simply supposed to know.
- I washed most things together.
- I ignored labels I did not understand.
- I put off small repairs because sewing felt far more complicated than it really was.
A jumper I couldn’t rescue. A shirt that took ten minutes.
One of the turning points came when I shrank a favourite wool jumper that I had saved for months to buy. Not long afterwards, I stopped wearing a shirt I loved because it had lost a button.
The jumper could not be rescued. But the shirt took less than ten minutes to repair once somebody showed me what to do.
That difference stayed with me.
The gap between losing something and keeping it was smaller than I thought.
- wool: cold, flat, never the dryerwash
- red wine: blot, don’t rubstain
- knits folded, shirts hungstore
- backstitch for seamsmend
- 30 wears before I buykeep
Whenever I discovered a clearer way to do something, I added it.
I began noticing the small decisions that affect how clothes age.
- Fabrics
- Labels
- Wash settings
- Stain responses
- Storage methods
- The stitches I used most
I kept notes on all of it. Nothing clever. Just the things that worked, and the things I wished I had known before the jumper.
Friends and family started asking me what I had once asked.
I realised the problem was not a lack of information. It was that clothing care was often explained as if everybody already understood the basics. Each guide answers one of the questions I kept hearing.
Can this go in the washing machine?
The Clothing Care Handbook
Wash, Dry, Store & Protect Every Garment
View guide
Is this small tear worth repairing?
Mend It Yourself
Simple Repairs for Clothes You Already Love
View guide
What should I do first when something is stained?
The Complete Stain Guide
Identify, Treat & Remove Everyday Stains
View guide
Should this be folded or hung?
Make Your Wardrobe Last
Smarter Habits for Buying, Wearing & Keeping Clothes
View guideThat is why I created Tend & Thread: the lessons I wish I had been given earlier.
Ordinary clothes. Common problems. Realistic homes.
You do not need
- An expensive laundry room.
- A sewing machine.
- A perfectly organised wardrobe.
You only need
- Clear instructions.
- The confidence to begin with one small skill.
When clothing care feels manageable, the things you already own become easier to keep, use and enjoy.
Not perfect wardrobes. Understanding the clothes you own.
I care about helping people understand the clothes they own and make more thoughtful decisions about them.
- Washing.
- Repairing.
- Storing.
- Wearing.
Care well. Mend simply. Wear longer.
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