Tend & Thread

Meet Mara

I learned clothing care one small mistake at a time.

Mara Ellis · Writer and editor behind Tend & Thread

Hi, I’m Mara. For a long time, I treated clothing care as something I was simply supposed to know.

  • I washed most things together.
  • I ignored labels I did not understand.
  • I put off small repairs because sewing felt far more complicated than it really was.
Mara Ellis, writer and editor behind Tend and Thread, at her sewing table
Mara EllisWriter & editor
Care well.Mend simply.Wear longer.
The turning point

A jumper I couldn’t rescue. A shirt that took ten minutes.

One of the turning points came when I shrank a favourite wool jumper that I had saved for months to buy. Not long afterwards, I stopped wearing a shirt I loved because it had lost a button.

The jumper could not be rescued. But the shirt took less than ten minutes to repair once somebody showed me what to do.

That difference stayed with me.

The wool jumperShrunk. Gone.Saved for months. Washed wrong once. A label I never read.
The shirtOne button. Ten minutes.Months unworn over something a needle and thread could fix.

The gap between losing something and keeping it was smaller than I thought.

What I started writing down
  • wool: cold, flat, never the dryerwash
  • red wine: blot, don’t rubstain
  • knits folded, shirts hungstore
  • backstitch for seamsmend
  • 30 wears before I buykeep

Whenever I discovered a clearer way to do something, I added it.

Paying closer attention

I began noticing the small decisions that affect how clothes age.

  • Fabrics
  • Labels
  • Wash settings
  • Stain responses
  • Storage methods
  • The stitches I used most

I kept notes on all of it. Nothing clever. Just the things that worked, and the things I wished I had known before the jumper.

The same questions

Friends and family started asking me what I had once asked.

I realised the problem was not a lack of information. It was that clothing care was often explained as if everybody already understood the basics. Each guide answers one of the questions I kept hearing.

That is why I created Tend & Thread: the lessons I wish I had been given earlier.

Written for complete beginners

Ordinary clothes. Common problems. Realistic homes.

You do not need

  • An expensive laundry room.
  • A sewing machine.
  • A perfectly organised wardrobe.

You only need

  • Clear instructions.
  • The confidence to begin with one small skill.

When clothing care feels manageable, the things you already own become easier to keep, use and enjoy.

Mara Ellis sewing a button onto a green linen shirt
A button, a needle, ten minutesStill my favourite repair
What I care about

Not perfect wardrobes. Understanding the clothes you own.

Perfect wardrobes. Invisible repairs.

I care about helping people understand the clothes they own and make more thoughtful decisions about them.

  • Washing.
  • Repairing.
  • Storing.
  • Wearing.
Mara EllisWriter and editor behind Tend & Thread

Care well. Mend simply. Wear longer.

Explore the Guides

Four downloadable PDF guides · Instant access after checkout